Design, functionality and cutting-edge technology

Just as true beauty in a person lies within, the aesthetic appeal of our "creations" is a clear reflection of the performance and quality we deliver.

For us, customer satisfaction is much more than a market obligation. It’s a genuine pleasure that arises from the pride we take in meeting their expectations and standing by them every day after they’ve chosen our products and services.

For decades, the GIANNI FERRARI group has been synonymous with innovation and quality, producing professional multi-functional machinery for a wide range of applications.

The company’s plant is located in the heart of Reggio Emilia’s industrial district, a province recognised worldwide for its cutting-edge advancements in the mechanical and hydraulics sectors.

Gianni Ferrari’s Research and Development Centre collaborates closely with the University of Bologna’s Faculty of Engineering.

115 employees and collaborators

1 production plant and 1 spare parts centre with 10,000 square metres of covered area

Over 4,000 products sold

Dealers in over 30 countries

WATCH THE VIDEO

The intelligence underlying the methods
lies in the hearts of the manufacturers

The winning formula for producing meticulously designed and superb quality machines is a blend of professional training, cutting-edge technology, and unwavering passion.

Research and Development

Our team of specialised engineers and technicians continuously works on developing products that are always in line with the customer’s needs, focusing on improving efficiency and reliability, while at the same time ensuring excellent ergonomics and user comfort.

Production

Our production processes follow the Kaizen methodology.

The assembly department is organised by product lines to maximise efficiency, without compromising on operator safety or ergonomics.

Testing and Quality Assurance

Throughout the production process, multiple checkpoints ensure that each machine is tested for proper functionality, guaranteeing the quality of the final product. Incoming components are also thoroughly inspected, allowing us to quickly detect any issues, and work with the supply chain to ensure that they are resolved. We maintain an ongoing dialogue with our sales network to collect ideas for continuous improvement.

1952, born to innovate

Our story begins in 1952.

Gianni Ferrari, together with his father, Fernando, patented various irrigation machines and components, including a ball joint, known worldwide as the “Ferrari joint.”

In 1957, Gianni designed his first walking tractor, and decided to devote himself to agricultural machinery.

1960 - 1980

Gianni Ferrari developed a wide range of walking tractors, motorised mowers, motorised transporters, and tractors, specialising in isodiametric 4-wheel drive articulated tractors.

1968

Brevini e Bernardelli was established in Gonzaga as a metal carpentry workshop for agricultural machinery.

In 1979 Claudio Ferrari joined the company, founding Officine Bieffebi. The company began developing equipment for walking tractors and tractors (mowers, snow blowers, etc.).

1989

Bieffebi launched the “Fullgreen” line with its first motor driven model, the Rinova Double. The Rinova was an innovative machine, with an interchangeable aerator/flail mower rotor.

Gianni Ferrari, Franco Maletti and Claudio Ferrari (Bieffebi) founded the GIANNI FERRARI s.r.l. company in Reggiolo for the production of professional mowers.

1990

The Gianni Ferrari company produced the Turbograss, the first European ZTR (zero turning radius) mower.
A few years later the high dump system was introduced, and the cutting system was patented with RC™ contrary rotation.

1991

BIEFFEBI began manufacturing ride-on lawn mowers, with the Play Green model.

A unified sales network was created for the sale of the small/medium-sized machines under the Bieffebi brand, and the larger models under the Gianni Ferrari brand.

1994

Bieffebi produced the Top Green model, the world’s first ride-on mower with an out-front deck and direct grass collection system.

1997

The Turbo 4 model was launched with the slogan “4-wheel drive and 4 cylinders.” This Gianni Ferrari flagship model remains a market benchmark to this day.

2001

The two companies merged, and Gianni Ferrari became the sole trademark for the entire product range.

2007

The Turbo 6 Flail was introduced as the world’s first lawn mower with a flail cutting mechanism and 3 independent mulchers, for a cutting width of 3 metres.

2008

GIANNI FERRARI diversified its product range with the Turboloader: a multi-purpose, isodiametric four wheel drive machine with an articulated chassis and a telescopic tool-carrier boom.

2011

All the power and productivity of the Turbo 2-4 are combined with maximum comfort, with the launch of the Turbo 2-4 Cruiser. The large insulated and suspended cab, with standard heating and air conditioning, and electronic transmission management make this model extremely comfortable for prolonged use under any weather conditions.

2014

The Turboloader range is completed over the span of six years with the S, M, and H Series.
The new optional Cab was introduced, and the H440-2S model was born, with the innovative dual speed 4 wheel drive feature.

2016

GIANNI FERRARI launched the most powerful and high-performance model of the existing Turbo1-2-4 product range.
The new Turbo4 FIFTY featured a 50 HP engine, dual speed transmission, and a 1400-litre collector, making it a top-of-the-line machine.

2019

After 7 years of designing, testing, and development, Gianni Ferrari launched its own electric department, manufacturing 2 fully-electric professional mowers with lithium batteries, complete with numerous features designed to meet various operator requirements.

2020

The TURBO and PG ranges were expanded to include two series of innovative models, which would be destined to become the Gianni Ferrari brand’s flagship products for years to come: the V50 and the PG XPRO. Collection mowers with integrated disengageable turbines. Completely revamped driver’s stations. V50 Cruiser with cab for greater driving and working comfort. The non-collection variant SR XPRO is also available.

2022

Kubota Holdings Europe acquires 100% of the Officine Bieffebi garden division and of Gianni Ferrari: Kubota Gianni Ferrari is born.
The Gianni Ferrari brand joins the ranks of Kubota, which recognises its importance and historical significance, considering the brand to be synonymous with of innovation and reliability.

2024

The two production plants in Gonzaga and Reggiolo were completely integrated during the second half of 2024. Here, a building expansion made it possible to accommodate the departments previously located in the small Mantuan town of Gonzaga. The anticipation of the launch of a new product to complete the vast range of high-performance machines finally came to an end with the introduction of the V40 at Eima 2024.

2022, the fruits of the business strategy

In 2022, the partnership between GIANNI FERRARI and KUBOTA was established, a collaboration designed to meet the needs of an evolving European market.

This alliance, while maintaining the independence of both entities, guaranteed continuity of distribution and strengthened the group synergy across the services, while at the same time broadening the market presence and ensuring a quick and efficient response to every customer need.

Download our
Company Profile